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1.9 Consumer and Environmental Impact
Despite their greater price, customers are beginning to prefer organic bananas due to a
growing knowledge of the nutritional advantages linked with organic fruit. The idea that organic
agricultural practices result in healthier fruits and have less of an impact on the environment
is what motivates this preference (Kahl et al., 2019). Concerns about pesticide residues on
conventional products and the wider environmental effects of synthetic chemicals employed
in traditional farming also drive consumer behaviour. The willingness to spend more for
organic bananas is indicative of a larger movement in which consumers are choosing foods
that are more sustainable and health-conscious (Harris et al., 2017).
Because it has less of an impact on the environment than conventional farming, organic
farming is often thought to be more sustainable. Organic farming contributes to pollution
reduction, improved soil health, and biodiversity preservation by eschewing synthetic
chemicals (Williams et al., 2016). These methods preserve soil fertility and stop erosion, which
promotes long-term agricultural viability. In terms of the economy, growers stand to gain from
the higher market pricing for organic bananas, which will give them more stable revenue. But
it's important to take into account the higher expenses of organic farming, like labour and
certification. Despite these obstacles, organic farming provides a feasible substitute that
satisfies customer demand for more environmentally friendly and health-conscious food
options (Willer and Lernoud, 2019).
Many customers believe that eating organic food is safer, healthier, and better for the
environment than eating conventional food. Some research back up this view, although
labelling, marketing, and a broader societal tendency towards sustainability and well-being
also have an impact (Yiridoe, Bonti-Ankomah, and Martin, 2005).
The alleged advantages of organic products, such as bananas, frequently outweigh the higher
price tag. But some studies raise doubts about whether paying a premium for organic bananas
is always worthwhile because it implies that the real health advantages of organic versus
conventional bananas may not be as great as people think (Hughner et al., 2007).
The discrepancy between perception and reality highlights the significance of communicating
the advantages and constraints of organic farming in a straightforward and evidence-based
manner. With the growing demand for organic bananas, it's critical that growers and customers
alike comprehend the specifics of organic labelling, moving beyond the simplistic notion that
"organic" equates to "better."